Insights on how to make innovation part your company's DNA

• Have a ‘world changing’ mission
• Start by observing end-users (customers don’t always know what they want)
• Systematically solve end-user’s problems
• Leverage transformational innovation through incremental innovations with useful applications
• Foster ingenuity through social engineering
• Have a culture that encourages risk and accepts failure
• Allow for cause and effect – side effects are transformative