Still one of the great inspirations for people thinking beyond 'business as usual'.

“The business of business is people, today, tomorrow and forever”

• Internal customers (employees) come first
• If you honour, respect care for, protect and reward your employees
• They will treat each other and your external customers with warmth, caring and hospitality
• These customers will return “thus bringing joy to shareholders”
• Humanistic philosophy
• Intangibles (psychic satisfaction) is highly valued by employees and customers
• Tangibles can be purchased, intangibles are difficult to emulate
• Culture #1 corporate responsibility